You’ve heard the expression about being a big fish in a small pond? At CRS Sell-a-Bration, I’ll explain how you can become a big fish, maybe even a whale, to the people that matter.
Here’s the problem; too many agents try to serve too many masters and are only mildly successful in their real estate careers. By first becoming knowledgeable about a specific market, and then using the right combination of technology, social media, and traditional tools, it is easy to dominate in a small or niche market.
You will need to create a hyper-local business plan which will include creating a database, developing into “the” expert on local market data and inventory, becoming a publisher using high tech and high touch tools, and creating an online client resource center.
Plan to immerse yourself in your market area by attending and participating in local events, and delivering local news and real estate data through blogging and social media tools like Facebook Pages and Groups. Traditional tools like newsletters and postcards can be powerful but many agents have stopped using them. Don’t believe the guru’s who will tell you that traditional tools no longer work and using social media is the only way to a successful real estate career. Traditional tools work if you use them to add to your credibility as the area expert and trusted resource.
As Steven Van Yoder described in his book, Get Slightly Famous, "you'll need to build visibility and credibility by making yourself a mini-celebrity and an indispensable resource to your potential customers and clients."
It really is easier than you think!
